How to Read Your Report
Read this in 60 seconds
- Every section opens with an "In Plain English" takeaway. Read those first — the detail underneath is there when you want it.
- The big number is the Investment Grade, 1–10. It rates how good the business is, not how risky it is. Lower and greener is stronger.
- The report has six tabs that go from the big picture down to the details. Open the one that answers your question.
- It's a starting point for your own thinking — generated by AI from public data. It is educational, not financial advice, and it never tells you to buy or sell anything.
1. What this report is
A Stock Insight report is an automated, sixteen-part look at a single company, laid out as an interactive dashboard. It walks through the same lenses a careful analyst would use — the business, its moat, management, valuation, risk, the price chart, and the wider economy — and explains each one in everyday language as it goes. The goal is not just to hand you a verdict, but to help you learn how to weigh a company yourself.
A few things to know before you start:
- It is generated entirely by AI from public data — financial filings, share prices, and news. No human analyst reviews it.
- Market data is delayed by at least 15 minutes and is provided "as is," so treat exact figures as indicative rather than live.
- Everyone who analyses the same company sees the same report. It is not tailored to you, and it knows nothing about your goals, timeline, or finances.
This report is information and education, not financial advice. It is designed to inform your own research — not to replace it, and not to tell you what to do. For decisions about your money, consider speaking with a licensed financial professional. Full details are in the Terms & Legal Disclaimers.
2. Start with "In Plain English"
Nearly every section of the report opens with a short line labelled In Plain English. That is the friendly, jargon-free bottom line for that section — written so anyone can follow it, with the detailed analysis kept just below for when you want to go deeper.
The fastest way to read the whole report is to skim the "In Plain English" lines top to bottom, then drop into the detail only where something catches your eye. When a section uses a technical term that matters — like moat or margin of safety — it names it and explains it in a clause, so you pick up the vocabulary as you read.
3. The Investment Grade (1–10)
At the top of the report is a ring with a single number from 1 (best) to 10 (weakest). This is the model's overall read on the company, and the colour follows the number — green at the strong end, amber in the middle, oxblood red at the weak end.
Next to the number is a short label that bands the scale:
- 1–3 — Strong Outperform: high-quality business by the model's measures.
- 4–6 — Neutral / Steady: average or fair-quality, often with flat-to-modest growth.
- 7–10 — Underperform: weaker quality — eroding advantages, stalling growth, or structural strain.
The most important thing to understand: the grade measures business quality and return outlook, not risk. It rewards four things — a durable competitive advantage, consistent profitability, sustained growth, and a solid balance sheet — judged against the whole market. A strong but volatile or expensive company is only modestly marked down for that.
Risk lives on its own badge right beside the grade (for example, Moderate or High Risk). That separation is deliberate: a genuinely excellent business can still be a high-risk holding, and the report wants you to see both facts side by side rather than blended into one score.
"Strong Outperform" describes the model's view of quality — it is not an instruction to buy, and a low grade is not an instruction to sell. The report deliberately never issues buy/sell/hold directives.
4. The Analysis Profile radar
The six-spoke radar chart is the grade taken apart. Each spoke is one pillar of quality, and the further it reaches toward the outer edge, the stronger the company scores on it:
- Profitability — how reliably the company turns sales into profit.
- Stability — balance-sheet health: debt levels and how comfortably they're covered.
- Growth — the trend in revenue and earnings.
- Valuation — whether the price looks reasonable next to the fundamentals.
- Economic Moat — the strength of the company's durable edge over rivals.
- Technical Momentum — what the recent price trend is doing. (Omitted for some markets that report on filings rather than live trading.)
The shape tells a story the single grade can't. A company can earn the same grade for very different reasons — a fortress balance sheet and wide moat but little growth looks lopsided in one direction; a fast grower on a stretched valuation looks lopsided in another. Glance at the shape to see where the strength and the weakness actually come from.
5. Price Targets & Range
This panel shows the current price, a short-term outlook for the next 1 and 3 months, and a 1-year range with a Low, Median, and High figure. Alongside sits a Forecast Confidence percentage.
Read these as hypothetical, model-generated scenarios — not promises. The report gives a range on purpose: the future is uncertain, and the spread between Low and High is the model showing you how wide that uncertainty is. A narrow range means the signals mostly agree; a wide one means they don't.
The confidence percentage is a humility dial. A lower number is the model telling you to lean on the range with extra caution. None of these figures is a guarantee, and none is a recommendation to make any trade.
6. The six tabs, explained
The tabs across the top take you from the big picture down to the evidence. You don't have to read them in order — jump to whichever one answers your question.
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Tab 1 · Executive Overview
"What's the big picture, and is this a quality business?"
The grade, the radar, and the price range all live here, plus the Executive Synthesis — a single paragraph that ties every signal together into one thesis. If you read only one thing, read that. Below it, Hypothetical Scenarios describe the conditions and price levels the model is watching over the short, mid, and long term — framed as "if this happens, the picture strengthens or weakens," never as an instruction to act.
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Tab 2 · Financial Data
"Do the numbers hold up?"
The income statement and key ratios over several years. It uses vertical analysis — showing each line as a percentage of revenue — so you can fairly compare one year to the next, or a big company to a small one. The ratios are grouped into profitability, liquidity (can it pay its bills), and leverage (how much debt it carries). It opens with An Analyst's First Look — the five numbers professionals check first, with anything unusual flagged in plain terms — and an Earnings vs. Analyst Estimates strip showing whether past quarters landed above or below expectations (a record, not a prediction). It closes with a Business quality scorecard — margins, cash generation, return on invested capital, and leverage, each on a trailing-twelve-month basis with its recent trend — and a Fundamental Momentum Score, a nine-point checklist of whether the fundamentals are strengthening or weakening year over year (a description of the trend, never a prompt to act).
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Tab 3 · Business Quality
"What makes this company special, and is it well run?"
The heart of the qualitative work: the economic moat — the durable advantage (a brand, a network, switching costs) that keeps competitors at bay, and which kind it is — plus an industry and SWOT view (Strengths, Weaknesses, Opportunities, Threats), management and governance, how insiders and buybacks are behaving, and product quality.
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Tab 4 · Valuation & Risk
"Is the price reasonable, and what kind of stock is this?"
Valuation and margin of safety — the gap between the model's estimate of what the business is worth and its market price; a bigger gap leaves more room to be wrong. A categorisation sorts the stock into one of six archetypes (Slow Grower, Stalwart, Fast Grower, Cyclical, Turnaround, or Asset Play), each judged by its own rules. And an asymmetric risk-reward read weighs whether the potential upside outsizes the potential downside. A peer comparison lines the company up against close competitors on size and valuation multiples, a valuation-history band then shows where today's P/E and EV/EBITDA sit within its own valuation range over recent years — cheap or dear against its own past, not just its rivals — a Dividend panel covers the payout if there is one, and an interactive Fair Value Calculator lets you set your own growth assumptions and watch the estimated fair value respond — a hands-on lesson in how much assumptions matter.
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Tab 5 · Technical Analysis
"What has the price chart been doing lately?"
This tab is about price behaviour, not the business. It shows a recent daily chart, how the moving averages line up, volume trends, and three popular indicators: RSI (whether a stock looks overbought or oversold after a fast move), MACD (shifts in momentum), and Bollinger Bands (how stretched the price is from its recent average). It's hidden for markets that report on filings rather than live trading.
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Tab 6 · Macro & Sentiment
"What's the mood, and the bigger backdrop?"
News sentiment and market psychology around the company, plus the macroeconomic picture — interest rates, demand cycles, policy — and how those forces filter down to this particular business.
7. Getting the most out of it
- Read top-down. Plain-English takeaways first, then the grade and radar, then the one tab that answers your question. You rarely need all six in one sitting.
- Hunt for tension, not just the verdict. The most useful insight is often where signals disagree — a great business on a stretched price, or a weak chart under strong fundamentals. The Executive Synthesis usually names this "core tension" outright.
- Cross-check the grade against the radar. Two companies can share a grade for opposite reasons. The shape tells you which.
- Treat ranges as ranges. Let the Low–High spread and the confidence percentage temper any single number.
- Use it to form questions. Let a surprising score send you to the company's own filings and investor-relations page to confirm it for yourself.
- Know the practical bits. Switch the report language from the header; the light/dark toggle remembers your choice. Each report shows when it was generated and how long it stays online — data is cached for about 24 hours, so re-open it after big price or news moves.
8. Important limits
Keeping these in mind is the difference between using the report well and over-trusting it:
- It is 100% AI-generated with no human expert review. Ratings, targets, and write-ups can be wrong or incomplete.
- Data is provided "as is," is delayed at least 15 minutes, and may contain errors.
- It is not personalised advice. It doesn't know your situation and can't account for it.
- By design, it issues no buy, sell, or hold directives anywhere — only descriptions, scores, and hypothetical scenarios.
- Projections and past performance are not guarantees of future results.
- You are responsible for your own decisions. For anything that affects your money, consider a licensed financial professional and read the company's own filings.
Every report also carries the statutory disclaimer for its market (United States, Australia, Korea, or Japan) in the footer. Your use of Stock Insight is governed by the Terms & Legal Disclaimers and the Privacy Policy.
Common questions
What does the Investment Grade measure?
The Investment Grade is a 1-to-10 rating of a company's business quality — 1 is strongest, 10 is weakest. It weighs a durable competitive advantage, consistent profitability, sustained growth, and a solid balance sheet against the whole market. It rates the quality of the business, not how risky the stock is; risk is shown separately on its own badge.
Does the report tell you what to do with a stock?
No. A Stock Insight report is educational and informational — it explains a company so readers can form their own view, and it never issues trading directives of any kind. For decisions about money, a licensed financial professional is the appropriate source.
How current is a report?
Each report is generated on demand from the latest available data, with market figures delayed by at least 15 minutes. A company's fair-value estimate, grade, and technical read change as new information arrives, so a report reflects the day it was generated. Stock Insight keeps a company's report for about 24 hours before a fresh one can be generated.
What is the Analysis Profile radar?
The radar breaks the single grade into six pillars — Profitability, Stability, Growth, Valuation, Economic Moat, and Technical Momentum. The further a spoke reaches toward the edge, the stronger the company scores on that pillar. Its shape shows where a company's strengths and weaknesses actually come from.